Kind words










Past results
SEO that supports your sales team

Years of Experience
Scaling websites to the top of search engines since 2012.
Personal Websites
Obsession for testing, experimenting and validating.
Client Projects
Experience with SMEs, startups, tech-giants, and public-listed companies.
Commercial Projects
Having skin in the game is a key driver to keep climbing.
A growth partner with you on the path to the top

I love what I do.
Thirteen years ago, I discovered SEO and fell in love with the game of it all.
At the time, I was recovering from an iatrogenic illness and needed the freedom to work from anywhere. So I taught myself how to build high-traffic websites, monetise them, and flip them.
I did this seven times.
What started as a drive for freedom evolved into a thriving career. Since then, I’ve worked with SMEs, startups, tech giants, and public-listed companies. I’ve led SEO teams, scaled my own projects, and doubled down on my performance through commission-based work.
Through SEO I have:
- Taken an ASX-listed company to global coverage across 42 countries
- Scaled an NDIS business to $55M in revenue, with SEO as the top-performing channel
- Outranked government websites (multiple times)
- Achieved #1 rankings in some of the hardest FinTech and health niches
- Published a #1 best-selling book on Amazon with SEO as the main driver of sales
I also own 20+ test websites to run experiments and validate strategies before rolling them out to client projects.
Lately, I’ve been optimising content for LLMs like ChatGPT, Perplexity, and Gemini. My clients are seeing strong exposure and traffic from these channels.
After years in the game, I know what moves the needle, and what’s a waste of time. SEO has both humbled me and kept me sharp. It’s a journey of never stopping, always learning, always climbing.
If you’re in NDIS, disability, education, construction, chronic illness, lending, trading, or financial markets—I know how to grow your organic channel. Let's chat!